We focus on ensuring that our customers have the Market structure: the coca cola company essay product and package offerings and the right promotional tools to deliver enhanced value to themselves and the Company.
This allows these two firms to compete on areas other than price in an attempt to maximize profits. Each division of the company has a marketing manager, public affairs director, finance director, etc.
Producing soft drinks for a wide market would require a significant investment in production equipment, brand material, and advertising. Competitive Strategies in an Oligopoly The Coca-Cola Company uses a variety of competitive strategies to maintain its dominant position in the soft drink industry.
The characteristics of the market structure will have a major influence on the competitive strategies and tactics that are implemented by firms.
And there can be no job more important than communicating effectively with your customers and all your key stakeholders. Last, these two companies engage in non-price product differentiation. In several cases, the populations in emerging markets are much larger than the United States and present a high amount of opportunity for firms that can operate in an oligopoly.
Autocratic does save a lot of time as quick decisions can be made and there is no time wasted on discussion resulting in the business saving time and money.
This strategy is also a form of product differentiation, which is a key characteristic of the oligopoly market form. The company focuses on enhancing value for these customers and providing solutions to grow their beverage businesses. Teams are accountable for activities like: The company uses survey and interviews for the flow of information from bottom to up, latterly the information is exchanged over the intranet.
The two products are very similar, but the branding effort is the primary element that separates the products in the minds of consumers.
This type of market has many implications for both consumers and competing firms. In an interview with Management Paradise. There is a continual evolution in the branding and marketing of these two companies that is seen by most consumers through television advertisements.
The high operational cost in this industry prevent other companies from entering the market and the existing firms engage in product differentiation that is not based on price. Such balances are indispensible because due to them the employees feel some flexibility and it also gives some time to the organization to forecast their future plans about the organization.
Through relationships with bottling partners and those who sell Coca-Cola products in the marketplace, the company creates and implements integrated marketing programs, both globally and locally, that are designed to heighten consumer awareness of and product appeal for brands.
Out of all the workers, no-one has a higher level than the others in this management style. Democratic managers will often want feedback from their employees on decisions being made.
There are reviewed regularly in performance appraisals. Therefore, the main goal of this strategy is to limit the options of consumers when they are eating at restaurants. Coke has experimented with loyalty programs in the past, but there is much room for improvement in this area.
As the global economy grows, the company will need to make a stronger effort to market to the tastes of specific cultures. The primary drivers of success come in the form of product differentiation, which is achieved with brand advertising and product packaging.
Centralization and standardization are associated with mechanistic structure Gilhuly, With this type of management style it allows the manager to feel comfortable with other people in the organization making some of the decisions.
The changes brought by Isdell proved to be good for the organization and the employees were also happy with the change which is reflected by the end results of the company Gilhuly, Coordination is easy for the company when it uses complex integrating mechanisms. Where the leader makes all the decisions, there is no negotiation and is very prescriptive and there is little job satisfaction.
Leaders at Coca-Cola have created a clear and compelling vision for their organization, and work to inspire their people to achieve that vision.
The company works with the bottling partners to identify system requirements that enable them to quickly achieve scale and efficiencies, and the company shares best practices throughout the bottling system.
Staff members have less stress to deal with and a friendly environment to work in, thus work is done more efficiently. John Stith Pemberton is pharmacist who invented formula for the most popular product Coca-Cola in in Columbus, Georgia.
Coke Zero contains fewer calories than its traditional products, which is major concern for health conscious consumers. Coke has extended this strategy to a global scale and is attempting to build brand loyalty everywhere in the world.
This kind of situation is hard especially in the U. The high cost of operating in this industry prevents many companies from entering the competitive arena.
S, where the Executive Committee has the final decision making power for activities the divisions have proposed.The Coca-Cola Company was founded in and established its Headquarters in Atlanta. The Coca Cola Franchise is the World's biggest Beverage Industry.
It dominated a 48% of the global Market share. Coca Cola Company is one of the successful firms in oligopoly market, their effort to be existence in the market has leaded them to the top of beverage market until now. Cite This Essay To export a reference to this article please select a referencing stye below.
Market Structure: The Coca Cola Company Essay Sample. The Coca Cola Company is a big company that carries different products that a lot of people like. Introduction. The Coca-Cola Company, a retailer, manufacturer and marketer of non-alcoholic beverages, is a market leader in its industry currently offering more than brands in over countries or territories.
The Market Structure of the Coca-Cola Company. July 21, Posted by octotutor. Economics. These tactics are expected in the oligopoly market structure. Most recently, the company launched Coca-Cola Zero, which is aimed at customers who are attempting to lose weight. coca cola eco essay macroeconomics.
Share this post: Discover. As the article stipulates, the oligopoly market has many implications for both the competing firms and the consumers. One of the firms in this market includes the Coca-Cola Company which is in the beverage industry. The beverage industry has few players making it an oligopoly market.
In addition, the beverage industry also has barrier to [ ].Download