The solution was a series of experiential campaigns designed to engage people via play, and provide valuable offers and promotions gift cards and free coffee!
T-Mobile T-Mobile used experiential to recruit potential employees, read more Attendees could step up to the self-service kiosks like those already in several of the key market restaurants to build their own cooked-to-order premium burgers with fresh ingredients.
ComEd ComEd created a unique live mobile advertising space in Chicago, read more One platform, called Tongal, offered to Mcdonalds event marketing creative high quality videos from tens of thousands of creatives, whileReviewPush wanted to make online reviews for the business easier.
Citrix Citrix used a mobile coffee cart to reach their audience in DC, read more The responsive website tapped 43, unique visitors and achievedpage views, with an average session duration of five minutes 12 seconds.
Celgene Event Domination The full palette of event media created a dominant footprint at a major event, read more Preferences generated by the tool also went to an attendee-only mobile app, which prompted attendees to visit the areas most appropriate for them.
The start-up, which counts Epson among its early clients, has built an end-to-end solution that lets brands discover, manage and measure local sponsorship opportunities at scale.
Tours in specific languages are available by request, but this year, in keeping with the personalization strategy, the conference offered interpretation on demand. Along with a side of fries. The continued branded advertising has helped maintain awareness of the menu and drive people to stores.
Global sessions took place in the round, a format that provided 60 percent more front row seats than a traditional set-up and allowed for audience interaction.
The app received 11, unique visitors, each with unique preferences, recommended content and an agenda. Those attendees logging into the app for the first time answered the same on-boarding questions that informed the content appropriate for them. Neuro Market Domination Neuro used a variety of out of home media to dominate the Boston market, read more Any change to the way the company approaches sponsorships would be part of the wider turnaround story at the business.
Lyft Lyft used digital OOH for a multi-market blitz, read more Weetabix This custom 3D vehicle went on tour to promote the cereal, read more The digital tools were a big win. Language Matters Because of its diverse audience, global sessions and Fred Talks are typically translated into seven languages.That was the problem that McDonalds faced when launching their new All Day Breakfast menu in New York.
Creating a campaign that could successfully interupt busy New Yorkers in their day, deliver a message and make a positive impression. EVENT MARKETING.
CONTACT US. 10 brilliant digital marketing campaigns from McDonald's.
By Andrew Warren-Payne. Econsultancy's Punch event is where 'Marketing meets Creative in the age of data and insight'. Curated by Creative Review, this event showcases the best of insight-driven creative.
McDonalds is highly innovative in their marketing and one area people don't. McDonald’s wants local events to give content marketing more meaning.
It said McDonald’s could conceivably use the platform to pull in all related media around an event, from print to. May 06, · The goal, according to Neil Golden, the company’s chief marketing officer for its American restaurants, is to win over the holdouts.
One way to do that is. Sep 07, · News about the McDonald's Corporation.
Commentary and archival information about the McDonald's Corporation from The New York Times. Millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at ComplexCon, it’s safe to say attendees were lovin’ it.
Millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at ComplexCon, it’s safe to say attendees were lovin’ it. Event Marketing.Download